Malibu has something in stock for those who dream of living the beach bum lifestyle and worship at the altar of sun, sand and surf. Courtesy of the brand, the best gig this summer isn’t in an office— it’s on the beach with a cocktail in hand. The perfect summer will be a reality for one outgoing guy or gal, when the iconic spirit launches a search for the Radio Maliboom Boom Correspondent across the USA. In this role, one fortunate individual will travel across the country attending concerts, reporting from the road, interviewing celebrities and celebrating the season of sun.
Category Archive: News
TreeHugger, the leading media outlet dedicated to covering news on “the people, ideas, projects, and memes that are pushing green into the mainstream,” is presenting the winners of its third annual Best of Green Awards. The team behind the project looked though numerous examples of doing good to nature and selected over one hundred winners in eight major categories, who are being announced during this week (April 4—8). TreeHugger also invited audience to partake in determining their favourites—over 50 nominees got the second annual Best of Green 2011 Readers’ Choice Awards based on people’s choice.
Fanta has unveiled a digital campaign targeting teenagers from mainland China between the age of 12 and 19. With the new online app published at www.Fanta.com.cn the brand intends to provide fun and entertainment and keep the students learning while playing an online game. This local campaign is a part of global ‘Less Serious’ marketing platform and was developed by Ogilvy & Mather Group Shanghai.
For the second year in a row, Timberland is sponsoring “Best Green Handbag” category as part of The Independent Handbag Designer awards. The brand has announced a call for submissions for all talented handbag designers in its blog and invites creatives to join the competition and pitch their ideas of green bags.
P&G Future Friendly, the National Geographic Society, and Promethean announced Walker Elementary School of Springdale, Arkansas, as the winner of the Find Your Footprint national conservation education contest. As one of six finalists, Walker Elementary received the highest number of public votes for their video entry, ‘Helping the World and Saving Our Future,’ and will be presented with the grand prize valued at $36,000. More than 34,000 votes were cast during the four-week public voting period to choose the winner.
You are welcome to share your thoughts on this article written by Max Spiegelberg, Brand Director at Bloom
The saturation of markets, congestion of media and maturity of consumer understanding of brands has steered marketing practice in recent years beyond ‘image branding’ towards ‘relationship branding’. Loyalty is no longer simply won through passive respect. Consumers demand more.