Beginning this week, some of the biggest stars in NASCAR will turn laps at a much slower pace than usual, as they hit the racetrack on foot alongside fans for the first of five Coca-Cola Family Track Walks. Throughout the 2011 season, Coca-Cola will give thousands of fans the opportunity to experience a NASCAR race weekend from an amazing vantage point—on the track itself—at five different stops on the NASCAR Sprint Cup Series™ schedule.
Category Archive: News
Toyota Prius, a record-breaking hybrid car from the leading car manufacturer, is determined to set about 200 records in just 2 10-hour days. This interactive and fantastic event will take place on March 30 and 31, 2011 and will be available online at www.toyotapriusprojects.com for two 10-hour record-setting webcasts.
Pampers®, the diaper brand committed to making a difference for every parent and baby, right from the start, today announced the unveiling of a mural that honors Latino babies with real-life miracle stories as told by their families. The community mural is part of the brand’s ‘Every Little Miracle’ Hispanic campaign that provides Latina moms with ongoing support and resources for their babies’ happy, healthy development.
Coca-Cola concluded probably the largest experiment in the brand’s music history—its 24-hour live session with Maroon5, during which the band were writing and recording a new song. Throughout the unique event, which was steaming live online, the band’s and the brand’s fans from all around the globe were supporting the guys in the studio by tweeting with hashtag #WithMaroon5 (the messages popped up on the interactive wall in the studio).
Starbucks introduced the newest additions to the Starbucks Digital Network, in partnership with Yahoo!—The Economist, ESPN Insider Rumor Central, Marvel Digital Comics and Mediabistro are now in. Building on the October 2010 launch, the network continues to serve up a collection of hand-picked premium news, entertainment and lifestyle content along with local insights and events.
You are welcome to share your thoughts on this article written by Jonathan Ford , Creative Partner, Pearlfisher
The news that Tesco is pitting itself against the top brand leaders in the £1.2bn yoghurt sector with the launch of its new own-brand yoghurt offer — Yoo — is, I’m sure, making more than a few brands sit up and take notice.