Powerade, owned by the Coca Cola Company, is getting ready for the biggest campaign in the history of […]
Category Archive: News
Leading U.S. corporations announced on March 7 they are taking steps to create a new packaging trade organization. AMERIPEN will engage on public policies impacting the packaging value chain on topics related to packaging and the environment, and will represent the interests of the industry which includes raw material producers, packaging manufacturers, packaging users and fillers, retailers and material recovery organizations. Corporate founders include The Coca-Cola Company, Colgate-Palmolive, ConAgra Foods, The Dow Chemical Co., DuPont Packaging & Industrial Polymers, Kellogg Company, MeadWestvaco (MWV), Procter & Gamble, Sealed Air Corporation and Tetra Pak Inc.
The Balvenie is launching the Balvenie Rare Craft Roadshow—a nationwide search for the craftsmen and artisans across America who maintain a dedication to the practice and preservation of traditional crafts. Part trans-American road trip and part voyage of discovery, The Balvenie Rare Craft Roadshow is a celebration of craftsmanship that will travel from state to state, discovering and honoring the people who share the Balvenie’s commitment to craftsmanship, documenting every step in a web series and eventual documentary film.
As reported previously, in 2010, Reebok launched global campaign in support of its two products—EasyTone and ZigTech shoes. According to adage.com, last year, the sportswear brand tripled its investment in advertising and spent $75.7 million in the U.S. solely, with $38 million being spent on ZigTech and $31 million on EasyTone campaign.