“In today already walks tomorrow,” once wrote Friedrich von Schiller. This became the idea behind the new Future Perfect Art Contest initiated by the Beautiful/Decay label, “a printed book series and apparel line with a focus on experimental, grotesque, and groundbreaking art,” and sponsored by Toyota Prius. The brands are encouraging creative minds to share their visions of tomorrow though graphics (entrants can use any medium for unveiling their concepts), with the best works to be featured in the upcoming Beautiful/Decay book .
Category Archive: News
Product placement eliminates the border between today’s movies and commercials, making films look like extended adverts, packed with multiple (usually) brand products. The trend isn’t new, but over the recent years it has been really blooming, and that’s why it deserves to be thoroughly observed. Brandchannel, the webby-award winning website from Interbrand—the leading global brand consultancy, published its Brandcameo Product Placement Awards 2010, honoring the good, the bad, and the ugly (and the most) product placement in films released.
Uniqlo, a Japan-based fashion retailer, has introduced a new online fashion project featuring an integrated Facebook functionality. Fans of the brand are welcome to upload photos of themselves dressed in UNIQLO clothing items at uniqlooks.uniqlo.com. By doing this, the fashion retailer gives a chance for those eager to show off their style make a statement, while those willing to share their viewpoint and get a place where they can do this.