Puma, a sport brand that is known for its commitment and deep respect for Jamaican cultural heritage and people, has unveiled new Faas shoes designed especially for running.

Image: www.puma.com

«Jamaicans take a simple approach to running. Their routine includes grass tracks and up-hill sprints rather than Alter-G treadmills and speed parachutes. They thrive in natural environments and remind the world that running is nothing more than a desire to be faster and to enjoy the freedom of finding one’s natural rhythm,» this is how Puma team explain the source of inspiration for the newly-designed model.

All those interested in learning more about the newly-unveiled model range are welcome to Faas Lab at www.puma.com/running/faas.

The secret behind this model is in the visual simplicity of its exterior and a newly-invented technology called BioRide that makes shoes extremely lightweight and helps the racer discover and keep their natural running rhythm. This technology consists of three elements, Rocker, Flex, and Groove, that are featured in the latest TV spot for Faas shoes as three Jamaican guys running ultra-fast.