Cadbury P.S. Bar has long been the sweetest way to show just how much you care but with the ever-changing youth market trends and lingo, it was time to update the look and messaging on pack.

Berge Farrell’s challenge was to fully immerse itself in the personality of this non-traditionalist, almost sub-communicative world where ‘you make up and break up on sms, twitter and Facebook’; it was time to make it live on pack in designs that could communicate in a manner acceptable to this generation.

This resulted in the Berge Farrell design team creating a series of fun, bright and confident wrappers that connect socially on a like-minded platform and are positively jumping off the shelves with vibrant appeal.