Mars gets focused on re-uniting adults and regular football in England. The chocolate brand in partnership with The FA to launch a campaign entitled ‘FA MARS Just Play’ across the country to encourage its consumers to take a ball and head to the pitch with their friends to play a football mach like they did when they were kids. Through the new initiative, the brand is “aiming to get 150,000 new participants playing the game for at least 30 minutes a week by September 2013, and deliver a total of 3.9m hours of extra football played each year throughout England,” thefa reports.
Category Archive: News
On Monday, February 07, Henkel announced interactive packaging design contest aimed at finding the best packaging ideas for its adhesive products. It also introduced a new hub at www.packdesign-contest.com where users may register to join the contest and present their design ideas. Unlike other crowdsourcing industry contests, the users will be able to share their opinion and vote for the suggested designs.
On February 01, Umbro announced the launch of Umbro 1350 — a new global campaign to support the range of its off-pitch sports apparel. According to the blog of the football apparel manufacturer, this «collection…is inspired by the iconic ‘taping’ that featured on some classic kits in the 1970s» and represents a range of ‘Diamond icons’ to be worn both during the footbal game and off-the-pitch life.
The campaign was developed by Manchester-based Love Creative agency.
Yesterday, February 3, Chinese people around the world celebrated the Year of the Rabbit, and Starbucks, which has been present in China since 1998, just couldn’t miss the opportunity to congratulate its fans on the colorful and boisterous holiday. The brand released a compilation of eastern music titled ‘World Is China’ as a precious gift to those who adore the eastern culture. The set comes as a valuable addition the globally-themed collection started by ‘World Is Africa’ and ‘World Is India’ CDs, which represent a diverse selection of recordings by several generations of local music artists.
Coca-Cola India and NDTV, India’s largest news and infotainment network, in association with their NGO partners, UN-HABITAT, Charities Aid Foundation (CAF) and Sulabh International, embarked upon a unique initiative ‘Support My School.’ The campaign, started January 24, aims to develop healthy, active and happy schools in rural and semi-urban towns of India by improving basic amenities in educational institution of this kind and subsequently generate monetary resources for over 100 schools across the country.