On Monday, February 07, Henkel announced interactive packaging design contest aimed at finding the best packaging ideas for its adhesive products. It also introduced a new hub at www.packdesign-contest.com where users may register to join the contest and present their design ideas. Unlike other crowdsourcing industry contests, the users will be able to share their opinion and vote for the suggested designs.

The competition-driven market sets strict requirements to products. In order to keep up with its pace and raise the bar for quality of its adhesive products, Henkel is calling all creative minds to participate and suggest their own version for package design of adhesive materials. It is essential that the suggested package design be produced out of materials that are safe and easy to transport and store. And of course, the design shall be eye-catching to attract the customer and make the product stand out among the competitors on the shelve. «In order to continually meet these requirements, developers at Henkel are resorting to the new concept of ‘crowdsourcing’: for the first time, all users can proactively influence the design of adhesives packaging and, in doing so, they will gain valuable insights into the field of packaging design«, says Henkel in its press-release dedicated to the contest.

The entries can be made in such categories as 2-Component-Adhesives and Mixing, Adhesive Application, Adhesive Dosage, Opening and Closure.

At the final stage of the contest, a panel of experts in the area of business and vocational training will select the winner. The best design will be rewarded with the cash prize of EUR 3,000. The deadline for submission of  is 18th March 2011.

At the end of 2010, Henkel introduced new brand design which included a new logo along with the slogan saying ‘Henkel—Excellence is our Passion’ (see below). The revised logo includes classic Henkel logo as it has been since 1907 along with the slogan.

Carsten Tilger, Head of Corporate Communications at Henkel, said: «The key elements of the new corporate design are a modern layout, clear imagery, a dynamic color scheme with red and white as key colors, and a lighter typography. With this new visual identity and the new claim, we are positioning Henkel as an internationally successful company – with leading brands and technologies, and with highly motivated employees who are passionate about delivering the best solutions for our customers.»