Knicks Poetry Slam is a joint project run by the New York Knicks and the Urban Word NYC (a non-profit organization involved in the field of youth literacy and personal development) aimed at encouraging young people from the big city to have their say in poetic format. This project is supported by the leading sportswear brand as Nike. This is a competition for young poets that allows them to demonstrate their talents in public and compete with others for a chance to earn a better future: the winners will be awarded with educational grants, $450,000 in total, www.nikestadiums.com reports. 

On weekend Starbucks announced a really BIG news: the company plans to introduce the biggest cup to the customers who are most in need of energy boost. The 31-ounce ‘Trenta’ (which means ‘thirty’ in Italian) will become part of the Starbucks menu and will be served in all its U.S. coffee shops by May 3, 2011. On January 18, the Trenta size debuted in 14 states, including Virginia, Georgia, Florida, Texas, Hawaii and Arizona.

Pepsi Max is offering new ways to rid of those who don’t let you enjoy a can of your favourite soda. The fizzy drink brand released a series of tongue-in-cheek spots, featuring guys who just want to escape from the imperfect reality (in which they got to do unpleasant things like having dinner with a girl-friend’s parents, shopping with her or having a tough conversation with a boss) and spend some time with buddies.

On January 17, Nike announced its partnership with the French Football Federation, unveiling the new team kits, which combine French style and tradition with the brand’s product innovation to deliver a product engineered to maximize performance and minimize environmental impact. The new product was presented by footballers Abou Diaby, Alou Diarra, Florent Malouda, Yann MVila, France Coach Laurent Blanc and Nike President and CEO Mark Parker.

Fiat 500 released a series of eye-catching prints illustrated by Bruno Nakano promoting the customization service, available at the www.fiat.es website. The concept of the five great prints, taglined ‘Add something, change everything,’ is revolving around the idea of changing one thing to completely re-imagine the basics—by adding just one new feature you can make the whole object evolve to a completely new level.