Harrisburg University of Science and Technology and The Hershey Company are joining forces to develop a sensory science and consumer research program at the school’s campus located in downtown Harrisburg, Pa. The initiative includes creating a research laboratory where the University will conduct consumer taste tests on a range of confectionery products, including Hershey’s chocolate. Consumer insights obtained from the lab’s research will guide product development efforts.
Category Archive: News
Allied Bakeries’ brand Kingsmill is set to launch a new range of seeded loaves with designs created by 1HQ. Consumer analysis found that many mums want their family to eat seeded bread, but find it hard to choose a loaf with the texture they all like, especially as some kids don’t like bits. This has driven the creation of a new range of three loaves each with a different level of texture so they’re perfect for all the family.
Levi’s is very serious about making an ecological revolution under a denim banner. The brand, which has been known as the leader of jeanswear business since 1853 and one of the most active environmental game-changers among today’s companies, is offering solutions (both crowd-sourced and developed by the Levi’s team) to address the problem of extra water and energy consumption. The latest innovation of the brand, Water < Less denim, has been designed to address the issue—to help us (the industry and individuals) use less water on each stage of the jeans’ life. The brand has also released a hilarious video, which introduces the new cutting-edge solution (the offline presentation was held in November).
Today, on January 11, Google silently started one of its tremendous online projects that is sure to make a lot of buzz on the Inet in the near future. Google Science Fair, a new online competition, was announced earlier today. By running it, the Internet giant aims to discover young and promising scientific talents in all areas of science.
Nike loves innovation, both in technology and design fields, and is always here to engage its fans in creating something completely fresh. The brand, which has been allowing its consumers to customize their sportswear for quite a long time within its NikeID project, is about to continue to the new level by launching the iDNation, which is described as “a community for creative individuals to get inspired, customize, and make some fans.”