Category Archive: News

Standing Still Is Not an Option

Innovation. It’s what every client is talking about at the moment.  Why?  Because, as a result of recession-induced budget cuts, the past couple of years have seen an extended period of innovation inactivity for brands.  Instead of investing in NPD, brands have been under continued pressure to massively discount to entice short term sales—but at the same time, by entering a price war they have commoditised their offer and lost the brand essence which justified consumers buying their product over cheaper branded or own label products.  

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‘Tramp a Benz’: Hitchhiking across Europe Only with Mercedes-Benz

Usually hitchhikers are not very picky about cars of what brands to travel by. Stefan Gbureck, Berlin-based emerging street photographer, performance artist and an ex-Hugo Boss-model, is different. Ten days ago, on November 30, the creative mind launched adventurous expedition ‘Tramp a Benz’ by going on a road trip to the south with Mercedes-Benz exclusively. He has also started his travelling photo blog for everyone interested to follow his unprecedented journey from German capital to where the destiny will take him.

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Canon USA’s ‘Your Second Shot’ Ad Campaign Is All about Giving Second Chances to Protographers

Canon USA invites consumers to relive an unforgettable moment with the launch of the ‘Your Second Shot’ advertising campaign. With an emphasis on the importance of great photography, the new Your Second Shot campaign showcases the image-quality value of the Company’s HS SYSTEM, a technology used to sharpen image clarity under poor-lighting conditions.

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Levi’s London Store Is Occupied by Denim Elves

Ahead of Christmas, which is traditionally associated with something magical and surprising, Levi’s store in London got invaded by strange-looking festive denim toys. The shop-window of the brand’s Regent Street store was decorated by weird elves and polka-dot textile-wrapped walls and podiums (ерун also form a maze inside the venue), which are all crafted by London-based interiors designer, graphic and illustration artist Gary Card.

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Red Bull to Present ‘Champions’ Edition Can in UK

To celebrate the success of the Red Bull racing team at Formula 1 Championship, the producer of energy drink unveiled a new 473ml Champions Edition can featuring the portraits of two champion drivers of Red Bull team, Sebastian Vettel and Mark Webber. By displaying the portraits of the racing drivers on the limited edition cans, Red Bull plans to boost the sales of the drinks especially by targeting F1 fans.

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New Balance and Counterkicks Sprint Spikes Design Contest Winner Announced

New Balance, an American sports footwear manufacturer, teamed up with Counterkicks, the web-resource showcasing the news of footwear, to run a design contest aimed at finding the most innovative idea for an iconic and lightweight New Balance Sprint Spike shoes. Every pitch was evaluated by the panel of judges based on the following criteria: inspiration and story, innovation, and execution. This criterias were used by the judges (professionals from New Balance design team including Brett Golliff, JF Fullum, Kyle Strek) based on the criterias of evaluation for professional projects they normally use at work.

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Beefeater Works with World Duty Free to Deliver Winter Wow Factor

Beefeater Winter Gin, the latest limited edition by Beefeater, recently made its European Travel Retail debut in the main World Duty Free store in London Heathrow Terminal 3. Throughout November 2010 the limited edition, presented in a gift carton, was highly visible on a stand-alone podium in-store and was sampled as a new winter cocktail: Beefeater Winter Hot Apple Gin Punch.

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Chinese Photographer Di Liu Wins Lacoste’s Elysee Prize

The world renowned brand Lacoste in partnership with Musée de l’Elysée in Lausanne, Switzerland, announced a prize to celebrate young and promising photographers at the exhibition dubbed ‘reGeneration 2: Tomorrow’s Photographers Today’ that took place at the Swiss photography museum. Out of 80 photographers, the jury of the Lacoste Elysee prize comittee selected 12 nominants from different countries. Among them there were:  Ueli Alder (Switzerland), Benjamin Beker (Serbia), Jen Davis (United States), Di Liu (China), Camila Rodrigo Graña (Peru),  Kalle Kataila (Finland), Geoffrey H. Short (New Zealand), Tereza Vlcková (Czech Republic) and others.

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