Beefeater Winter Gin, the latest limited edition by Beefeater, recently made its European Travel Retail debut in the main World Duty Free store in London Heathrow Terminal 3. Throughout November 2010 the limited edition, presented in a gift carton, was highly visible on a stand-alone podium in-store and was sampled as a new winter cocktail: Beefeater Winter Hot Apple Gin Punch.

Packaged in a striking limited edition bottle and presented in a gift carton, Beefeater Winter Gin is a special edition that will only be available throughout the winter months, making it an ideal gift for cocktail lovers and a seasonal staple for festive parties or simple cosy nights by the fire.

“We are delighted that our strong partnership with World Duty Free has enabled us to showcase Beefeater Winter Edition in a high profile location in the build up to the holiday season. By sampling the festive, winter spiced punch we created additional theatre and stand-out around the promotion that encouraged trial and trade-up. The striking packaging and gift carton make it extremely appealing both to existing Beefeater consumers and to shoppers looking for a special and exclusive Christmas gift,” says Neil Sharp, brand manager, Pernod Ricard Travel Retail Europe.

Following the launch in Heathrow T3, Beefeater Winter Gin will be available throughout World Duty Free stores in the UK.