On Monday, December 06, Google Inc. officially announced the launch of its new service Google e-Books. This is, without a doubt, the largest collection of all types of books of different genres and by different authors of all epochs. Most of them are available for sale in Google eBookstore—but only to the U.S. citizens so far.
Category Archive: News
Mozilla Firefox, the well-known web browser, has launched another cute project to attract attention to endangered species. This time, they decided to start with small things and so far are taking care of just two animals, red panda cubs (aka firefoxes, the mascot of the brand), and are also encouraging Internet users to participate.
International Design Consultancy P&W has redesigned the packaging for Tesco’s health and beauty essentials range. The range, comprising of items such as shampoo, bath soak, shower wash is entry price point but needed to convey added value and quality. The design solution had to be unisex in some areas and have the potential to extend beyond heath and beauty.
Independent Film Channel (IFC) and Bombay Sapphire teamed up to create a detailed story about quality, taking the iconic gin brand as the example of perfection. The website of the Channel now features a documentary film ‘The Culture of Quality. The Artisans,’ which helps viewers get a better insight into the wonderful world of real gin and learn a lot about how it’s made.
In honour of the World AIDS Day, December 1, the charitable (RED) project in collaboration with global brands gave boost to its international program focused on providing help to HIV-infected people in Africa. They have introduced a new twist of the campaign, which has been running since 2006: this time, (RED) wants to bring attention to the possibility of the first AIDS Free Generation in 30 years by 2015, and is encouraging people around the globe to promote the idea by customizing their social media profiles with (RED) avatars, badges and backgrounds as well as buying the branded goods from iconic manufacturers.
