Bacardi Brown Forman wants bartenders across the world reach the level of real perfection. So, the global producer of alcohol drinks opened a new hub on its www.pourfection.com platform, offering a plethora of educational spots, informative posts, course materials and exams for visitors to explore and improve their skills with.
Category Archive: News
Porsche teamed up with Designboom to launch a competition for those who “have an abundance of imagination, a passion for cars and a resourcefulness to achieve amazing and unexpected results” in developing patterns for the Porsche Cayman model range. The entrants are encouraged to unveil both repeating and non-repeating original designs, which will be featured on both sides, back, front as well as on the roof of the sports cars.
IKEA, which is known as a supplier of affordable home interior pieces, has shown signs of interest in new approaches in fashion industry. This October, the iconic furniture retailer invited up-and-coming Swedish designers to participate in a competition dubbed ‘IKEA Garderob’ for a chance to have their new collections displayed in a personally designed double PAX-wardrobe at a trendy shop in Stockholm’s Bibliotekstan street.
Soda brands love to emphasize their devotion to ‘energetizing’ their fans even though most of them do not belong to the energy drink category. Coca-Cola continues the tradition of positioning itself as ‘fuel for youth’ and is encouraging creative minds from Singapore to unveil their vision of refreshment which inspires them and people around to take active actions. In its new contest, the brand invites younger consumers to give their own interpretation of this Coca-Cola’s characteristic in any visual form they find appropriate.