Bacardi unveils a pioneering research study called the Bacardi Together Index. It uses 146 questions from a national survey of 5,000 American adults, aged 21 to 80+ years, to understand and summarize the dimensions of social connectedness. This index is a grand summation of the effort by Bacardi to get people thinking about how they prioritize their time and how social life affects general well-being.
Category Archive: News
Pleated, pierced and crimped together just so, here comes the planet’s newest diva: Miss Illy, famed Barneys New York creative director Simon Doonan’s singular vision in illy espresso tins and foil, debuted November 16 in the Barneys New York holiday windows. Fresh and full-bodied as the primo Arabica she once so lovingly nurtured (her parts all fashionably recycled), Ms. Illy is the can’t-miss vixen centerpiece of the iconic retailer’s Madison Avenue flagship windows, themed “Have a Foodie Holiday” for 2010.
P&W has designed the packaging for Tesco’s newly-launched Mexican ready meals. The range, comprising seventeen different products including fajitas, enchiladas and ribs, taps into consumer interest in Mexican food by offering consumer a convenient alternative to leading brands such as Old El Paso, which require consumers to assemble the components themselves, and brings something new to the ready meals category.
Google unveiled an interactive book to teach everybody about the web. The creative Google Chrome Team collaborated with illustrator Christoph Niemann to create a very nice guide in the style of children’s books to unveil the simple truths about Internet and its technologies. The 62-page edition titled “20 Things I Learnt about the Browsers and the Web” is developed using HTML5 and can be viewed both online and offline (once you loaded the book in any HTML5-compliant modern browser, the Internet connection is not required to continue the reading).
Coca-Cola U.S. is using the SCVNGR gaming application to kick off a national initiative focused primarily on younger fans of the soda brand and geo-location interactive activity. The campaign, which comes under the previously introduced Coke Secret Formula theme, will be launched on Black Friday (November 26) at 10 Simon Malls across the country. The brand will encourage consumers to participate in a number of challenges for a chance to win nice prizes through the end of the year.
Managing Director from New York moves to London office to head up European offering.
Global branding agency, The Brand Union, has appointed Toby Southgate to run the highly successful London office, overseeing a range of clients including Argos, Airtel, Reckitt Benckiser, Bird & Bird and Premiership Rugby. He will report directly to Worldwide Chief Executive Officer, Simon Bolton.