The innovative resveratrol drink, which was first launched by Haverford based (PA, USA) Preventive Beverages LLC. last year, has recently been rebranded as “EVR” (pronounced “Ever”). This functional beverage, offering the benefits of red wine without the alcohol, has been re-introduced in New York City and Philadelphia by mid-September.
Category Archive: News
From printing workshops to photo classes—Levi’s is about to launch the next round of its “We Are All Workers” extensive campaign, which has been rolling out across the USA since June. For two months, from July 1 through August 28, the brand has been encouraging San Francisco-based creatives to come to one of its dedicated venues and dive into the process of creating unique prints and learning the secrets of the industry. Now, Levi’s is paying tribute to another iconic city of the US, New York, by opening The Levi’s Photo Workshop to educate local emerging artists as well as collaborate with them.
Starbucks announced the results of its Vote, Give, Grow in-store donation program. Hike for KaTREEna, a non-profit organization whose aim is to replant trees that were lost during the disaster, received the greatest number of votes, which entitles it to the top-valued $50,000 grant. Two other local organizations, Young Leadership Council, which engages young professionals in community projects, and KaBOOM!, whose mission is to create play spaces within walking distance of every child in America, will each receive $25,000 grants.
With only three months left before 2011, global companies are gearing up for creating calendars for the upcoming year. While some brands invite celebrity photographers to shoot and movie stars to be featured in their calendar editions, New Balance Germany decided to crowdsource this job, inviting creative talents to contribute to the brand’s new SNKRlendar.
Those who spent days and months looking for a dating partner and still can’t find him or her, now have an online tool, which will help them put an end to this tough search and finally select a perfect match. This might seem a bit weird, but the solution comes from… a global automobile manufacturer, Citroën. With a new interactive service, Dating 2.0, users can specify the features a potential partner should have, and after all the preferences being processed, they get a picture of the ideal date standing by the best-matching Citroën DS3.
Elmlea, one of the UK’s most popular cream brands is re-launching with new packaging by brand design consultancy LFH. The new design will appeal to consumers by being fresh and modern focusing on the product and will be applied to all products in the Elmlea range: double, double light, single, single light, whipping and whipped.