Procter & Gamble announced the first in a series of global ‘Thank You Mom’ initiatives at the inaugural Singapore 2010 Youth Olympic Games, an international multi-sport event that features athletes between the ages of 14 and 18. Recognizing the essential role that families play in an Olympic athlete’s life, P&G is defraying travel and lodging costs for 25 moms from across the globe so that they can share their child’s Youth Olympic Games experience in Singapore.
Category Archive: News
Levi’s has found a new way to wash jeans. No, it’s not related to the “Care to Air” green project focused on finding sustainable methods of making denim pants clean—this time it’s all about music. Levi’s is inviting its loyal consumers in to wash their favourite jeans to one of the popular tunes in its Soundwash project.
Sick and tired of sitting all day long in the office without any hope live till the end of the day? Subaru Australia knows that you’re not the only one, who is dying to get away from the office computer as soon as possible, and is promising to stretch out a hand of help to those, whose are already balancing on the edge. Subaru XV Rescue squad are already there to return white collars to normal life.
Collaborations with musicians and brands is not a rare thing, and almost every month some of biggest music celebrities decide to team up with global labels either to promote their own albums or help push new products (or both). British electronica band Faithless joined forces with an Italian automaker Fiat to promote “Feelin’ Good”, the band’s new single and a special edition auto of the same name.
Coca-Cola and ParticipACTION, the national voice of physical activity and sport participation in Canada, are providing the tools to empower teens to be active living ambassadors with their peers. Sogo Active, the national physical activity program of Coca-Cola Canada in collaboration with ParticipACTION, has grown to almost 13,000 youth and 1,300 Community Host members in just over a year. This summer the program is reaching out to all Canadians aged 13-19 with more support, resources and incentives designed to get teens active.
IKEA Canada is celebrating 60 years of the IKEA Catalogue by asking Canadians to “Capture” their favourite page from the 2011 IKEA Catalogue. Launching this week, the catalogue campaign also introduces the home furnishings retailer into the social media world with the launch of a Canadian Twitter (@IKEA_Canada) and Facebook page. A new iPhone app where IKEA customers will be able to view the new catalogue from their iPhone or iPad is also scheduled to launch in the coming weeks.