Heinz is calling out for creative minds, which love poetry and prefer to have the taste of their meals amplified with perfect ketchup. Through its Facebook page, the brand is encouraging poetic individuals to come and join its new “Ode to Awesome” contest, which will be running online from July 12 to August 1, for a chance to get $30 gift cards, given out on a daily basis, along with two grand prizes of $500 cards and a year’s supply of Heinz ketchup.

Procter & Gamble and the International Olympic Committee announced the most far-reaching global partnership for the next five Olympic Games from London 2012 through the 2020 Olympic Games. The company also announced an additional $50,000 donation to help cover training and expenses for elite U.S. athletes and confirmed its commitment to continue the sponsoring programs launched for the Olympic Games this winter.

Nike is here again to remind the whole world of its “Lace Up Save Lives” charitable campaign launched in collaboration with the (RED) foundation last year. The social project is focused on bringing positive changes to the deprived communities of Africa by providing vital medication to local people with HIV and educating Africa’s younger generation to stop the spread of AIDS. In the new video of the Nike’s (RED) campaign, the brand showcases an around-the-world relay race, which was arranged to add fuel to the movement.

Hennessy announces a limited edition bottle in tribute to the 200th anniversary of the independence of Mexico. Elegantly presented, each bottle is individually-numbered and packaged in a collectible gift box wrapped with vintage art showcasing Hennessy’s proud legacy in Mexico. Both the bottle and box distinctively feature the official «Mexico 2010» seal.

Levi’s has sponsored this week’s YouTube hit, a simple yet great video called «Guy Walks Across America» to promote its new line of jeans and make a contribution to its portfolio of great commercials. The title of the ad (which doesn’t look like a promotion at all) tells all about the plot—Mike, a young man wearing brand-new jeans from a recently launched collection of Levi’s, goes on a walk trip along the roads of the USA, starting in New York and finishing in San Francisco.

All the roads lead to Rome—or to YouTube, when we talk about the area of commercials. Most of the spots, created to promote big and small brands, eventually appear on YouTube and are steamed either through corporate or individual channels. To make it easier for ad developers or industry fans to browse the related content on the world’s most popular video hub, YouTube launched the official “Show & Tell” channel, which comes as the “home of the best creative marketing examples.”

Umbro, the Greater Manchester-based sport apparel manufacturer, is paying a tribute to its home area and does everything possible to keep creative fire burning in the hearts of local artists by launching another phase of Umbro Industries program. Through its project, Umbro provides authors of greatest ideas with an up to £10,000 helping hand for making their projects become real.