Lay’s® unveiled a mobile greenhouse designed to bring a rural farm experience to the center of metropolitan areas across the US. The six-city «Lay’s Mobile Farm» tour kicked off yesterday morning in New York City’s iconic Times Square and will then travel to five other major cities throughout the U.S.— Boston, Detroit, Chicago, Los Angeles and Dallas.

Image Courtesy: dianebondareff’s photostream on Flickr

Visitors to the «Lay’s Mobile Farm,» a 70-foot long, 10-foot wide and 14-foot high traveling greenhouse will have an opportunity to interact first-hand with plants, meet a Lay’s potato farmer and enjoy interactive stations. Families will also receive take-home educational materials that provide simple tips and fun activities to inspire at-home gardening.

Image Courtesy: dianebondareff’s photostream on Flickr

To help get more gardens growing, the Lay’s brand will give away approximately 8,000 individual basil plants to people who participate in the farm experience. And, at the culmination of each city stop, the brand will donate all contents of the greenhouse to local community gardens. The mobile tour will make stops in high-traffic areas in cities in each region of the country and ultimately will provide more than 50 potato, tomato, onion, pepper and basil plants to each of the non-profit groups that are creating and maintaining community gardens. The selected plants represent some of the all natural ingredients used in six new regionally inspired Lay’s potato chip flavors, including Garden Tomato & Basil, which will be available to try at each mobile farm stop.

People are also invited to visit www.lays.com and use the exclusive Chip Tracker to trace where their bags of Lay’s Classic Potato Chips were made (using a UPC code on each bag). The «Lay’s Mobile Farm» tour is an extension of the successful Lay’s campaign that launched last year featuring the farmers that grow Lay’s Potato Chips.