Electrolux intends to gather plastic from the world’s oceans and turn it into a number of vacuum cleaners. The initiative—“Vac from the Sea”—aims to bring attention to the issue of plastic pollution and at the same time combat the scarcity of recycled plastics needed for making sustainable home appliances.
Category Archive: News
LG is here with a new campaign focused on popularity of social media. To promote a range of LG Optimus GT540 handsets, which run on the Android operating system, the brand together with RKCR/Y&R and PR agency LG ONE developed a series of tongue-in-cheek TV spots, which will be aired during a number of programs about lifestyle, sport and entertainment on British TV.
Diesel is going on “being stupid” by encouraging its fans to do quite smart things. The brand has come out with a new project, Facepark, which “brings the clichés of social media platforms back to the real world in a very literal way.” Diesel is inviting all internet addicts to stop wasting their life in front of the computer and go to the park to have a nice time partying with friends.
Coley Porter Bell has helped location-based business Inish Turk Beg enter the FMCG brand arena by developing packaging for a range of premium, artisan-made fish and meat products. The agency has created the brand and produced packaging designs for smoked tuna, mackerel and salmon as well as back and streaky bacon. As part of a ‘top-down’ distribution strategy they’ll be sold initially only in the most exclusive outlets. The new products will be rolled out to other outlets during 2010.
Ballantine’s, the world’s No 2 range of blended Scotch whiskies, is set to leave an impression with the unveiling of new packaging for its multi-award winning prestige range, designed by the UK agency Nude. The new look embraces a unique combination of luxury design elements, in a move to increase on-shelf impact and consumer appeal.