Pampers® diapers, the world’s leading diaper brand, takes parents along for an unforgettable ride in the honest and entertaining Web-based series, «Welcome to Parenthood,» which is now airing on Pampers.com and can also be accessed on the official Pampers Facebook page.

Pampers is co-presenting the series with Abbott, the global health care company, who have partnered with the goal of helping babies achieve extraordinary milestones. The 14-episode new parenting series follows three sets of parents, all raising children at different ages and stages of development, as they experience the challenges, fears, excitement and joys that come with holding the title of Mom and Dad.

Each five-to-six minute episode is also filled with practical new parenting advice and key takeaways from the featured couple as they try to tackle different parenting milestones from baby proofing their homes to potty training their toddlers.

Beginning July 5th, every Monday, Wednesday and Friday until July 30th, a new «Welcome to Parenthood» episode will air on Pampers.com and the Pampers Facebook page. Viewers will be invited to participate in a sweepstakes in which they may share their own stories that are relevant to each episode’s theme on the Pampers Facebook page. For every episode that airs, three Facebook-generated stories will be selected to be a part of a Digital Story Book that will live on the Pampers Website. At the culmination of the series, one story will be selected, with its submitter receiving a free one-year supply of Pampers diapers.

«At Pampers, we know that being a parent is truly the best job in the entire world,» said Jodi Allen, vice president of North America Baby Care at Procter & Gamble. «The ‘Welcome to Parenthood’ series is an authentic look at the pride and excitement that moms and dads experience every day, as well as the challenges and fears that go along with being a parent.»

The new parenting series was created and produced by The ZiZo Group, a digital content strategy company.