Mitsubishi Electric Introduces “Eco Changes” Statement Outside Japan

Mitsubishi Electric Corporation announced that from July 2010 it will roll out its environmental statement, “Eco Changes—for a greener tomorrow,” in markets outside Japan to communicate the company’s management stance on a variety of environmental initiatives. The statement, with its logo mark below, will successively be displayed on a variety of the company’s corporate communications materials globally, including trade show exhibits, business cards, product packaging, catalogues and websites.

Building on the roll out of “Eco Changes” in Japan, which began in June 2009, Mitsubishi Electric formulated “Eco Changes—for a greener tomorrow” as a company-wide statement for its operations overseas, where the company is aiming to expand its environment-related businesses.

In the fiscal year ended March 31, 2010, overseas sales represented 32.5% of the Mitsubishi Electric Group’s consolidated net sales. This ratio is expected to rise in line with the global expansion of Mitsubishi Electric’s environment-related businesses and social infrastructure systems business, which are key factors in the company’s growth strategy.

Mitsubishi Electric will not only seek to enhance its competitiveness, but will also aim to establish a strong presence as a global entity that contributes to realizing a low-carbon, recycling-based society through diverse business activities.