No doubt, Apple’s apps seem to become a new medium for brands with an official launch of the long-awaited iAd platform for mobile and «tablet» advertising. The «smart» future gets closer—you may receive comprehensive information in one intergated brand campaign, while using the application on your iPhone, iPad or iPod touch. What could be more convenient for both users and brand owners?

Creative production company Shilo from the U.S. participated in producing an engaging new broadcast/web spot for Mountain Dew‘s new Green Label Art Shop Series campaign. This project was directed by Shilo’s Evan Dennis, who worked in close collaboration with creative director David Hohman, art director Campbell Hooper and their colleagues from integrated marketing agency TracyLocke to develop compelling content authentically supporting Mountain Dew’s innovative campaign and the all-star talents assembled.