Istanbul based and globally awarded packaging design consultancy Orhan Irmak Design created the new look of Sütaş Ayran—a local yoghurt drink brand of Turkey’s leading dairy producer Sütaş.

Although being a traditional drink, Turkey’s leading dairy brand Sütaş provided long lasting communication strategy for its Ayran range where the refreshing side was on the front. This new positioning was the starting point for the new logo and packaging design.

“With our new designs, we aimed at providing an innovative and dynamic visual identity for Sütaş Ayran while keeping the general color and compositional codes of previous packs. An innovative outlook for a very traditional product was the challenging side of the project,” commented Orhan Irmak, creative director and partner of Orhan Irmak Design.

Orhan Irmak Design is the winner of red dot: best of the best award 2007 in packaging design together with Design Preis nomination in 2008 and Pentawards Bronze in 2009.