Target is using their Facebook page to let consumers interact and share styles online. The application, “Merona. my look maker,” gives viewers the opportunity to virtually put together stylish looks from the titled line and share them with others.
Category Archive: News
Nike is going on introducing additions to its football-themed campaign dedicated to the World Cup tournament in South Africa. This time, the brand has commissioned a London-based artist/illustrator HelloVon to create a ‘wall of fame’ featuring prominent footballers to mark the final stage of Nike’s «Stadium at Selfridges«, created as a place where real fans can experience live matches, watching them from giant screens (65 in total) in the venue.
Volkswagen has another successful mobile marketing campaign with the release of Volkswagen Touareg Challenge. The automaker’s fourth iPhone advertising game has recorded over a million downloads after just one and a half weeks and is in the top ten of the iTunes charts in many countries including Germany, Russia and the United States.