Costa Coffee wins recent battle with Starbucks over advertising and the use of their name in a disparaging fashion. In a recent advertising campaign for the UK, Costa claimed in the headline to be favored over Starbuck’s “by 7 out of 10 coffee lovers” driving Starbucks to file a complaint only to be rejected.
Category Archive: News
Carlsberg launches new draft in a bottle beer in Kazakhstan branded by LFH Carlsberg’s Kazakhstan beer brand Derbes is launching a new variant — draft in a bottle — with graphic design by European design agency LFH. The Derbes range has now been expanded to four variants including the original Derbes Classic, Derbes Strong and Derbes Light Refreshment.
Dr. Robert Passikoff, the President and founder of Brand Keys, looks deeper into the BP mess.
The first part of this column title comes courtesy of Sherlock Holmes. The second part comes from Brand Keys. We’ve been warning clients for years about the enormous difference between what consumers think and what they say they think, because today, just asking them isn’t enough.
Swatch and MTV once again join together to launch the Swatch MTV Playground Creative Competition 2010. This announcement by MTV Networks International, owned by Viacom Inc., comes only one year after the two joined together for a similar contest giving global creatives the opportunity to share their vision and designs with the world.