A True Display of Emotion It is undoubtedly already heading for iconic status as it becomes one of the most talked about adverts of the decade. And although the GBP6 million price tag would usually be a big talking point, the cost is not the issue. Continue reading →
Chivas Regal-branded Makeover for Martinez Hotel in Cannes London-based design and branding agency Coley Porter Bell has given the bar of the exclusive Martinez Hotel in Cannes, a Chivas Regal-branded make over for this year’s film and design festivals. Continue reading →
LG Searches for Home Entertainment Heroes LG Electronics launches a new digital campaign searching for the UK’s best Home Entertainment Heroes. Ahead of the much anticipated sporting events of the summer, the competition will see contenders from across the country submit videos and imagery via the LG website to prove that they are the best match-day host. Continue reading →
Dom Pérignon Rose Œnotheque Will be Launched Worldwide at Sotheby’s Hong Kong Sotheby’s announced an addition to the 21 May wine auction in Hong Kong. A vertical of Dom Pérignon Rosé Œnotheque, a world première release from the reserve cellar of Dom Pérignon, never commercially released before, will be included in the sale, in addition to exclusive lots of Château Cheval Blanc and Château d’Yquem. Continue reading →
Avon to Sponsor The Black Eyed Peas’ The E.N.D. World Tour Avon Products, Inc. presents The Black Eyed Peas «The E.N.D. World Tour 2010» as the exclusive Fragrance and Cosmetics sponsor alongside Bacardi®, as the Official Spirit sponsor. The sponsorship comes on the heels of the company’s announcement that it partnered with The Black Eyed Peas front-woman Fergie to collaborate on a fragrance, called «Outspoken.» Continue reading →
McDonald’s: Joe & Frank McDonald’s has released a new commercial, which is cute, smart, very simple and enjoyable. As a rule, the fast-food chain develops its advertising for young, middle-aged consumers and children and features people of this age in its spots, but this time the company is telling a story about old people, who come to the venue to have a cup of Mc’Coffee. Continue reading →
Coca-Cola Creates a «111 Navy Chair» The Coca-Cola Company and Emeco, a leading furniture manufacturer, have combined their iconic products, the Coca-Cola contour bottle package and the famous Navy® Chair, to create a new chair — “111 Navy Chair™” — made from at least 111 recycled plastic bottles. Continue reading →
Powerade Invited Jessica Ennis to Be Its New Face Powerade has selected a new brand ambassador. The functional drink brand from now until the end of 2012 will feature British athlete Jessica Ennis in its promotional campaigns and events. For the start of the collaboration, the sport star participated in Powerade Great CityGames in Manchester, which took place last weekend. Continue reading →
Pentawards 2010: 5 days left Packaging Design competition Pentawards 2010 — the last chance for latecomers. Continue reading →
5 REACT Continues to “Stimulate Your Senses” Online 5 gum officially unveiled new “Stimulate Your Senses” advertising to its loyal community of Facebook fans to support the gum’s newest flavor offerings, 5 REACT Mint and 5 REACT Fruit. Continue reading →