Powerade has selected a new brand ambassador. The functional drink brand from now until the end of 2012 will feature British athlete Jessica Ennis in its promotional campaigns and events. For the start of the collaboration, the sport star participated in Powerade Great CityGames in Manchester, which took place last weekend.

Jessica noted, “I’m really excited to be a part of the Powerade team. It’s great to hear some of the ideas and the direction they are taking forPowerade and I can’t wait to see and taste what the future brings.”

The athlete will prove by her own example that to boost training and competition you should provide proper hydration and nutrition to the body. As the brand ambassador, Jessica Ennis will appear in the Isotonic Sports Drink advertising.