McDonald’s has released a new commercial, which is cute, smart, very simple and enjoyable. As a rule, the fast-food chain develops its advertising for young, middle-aged consumers and children and features people of this age in its spots, but this time the company is telling a story about old people, who come to the venue to have a cup of Mc’Coffee.

With its new commercial «Joe & Frank«, developed by DDB Chicago, is trying to capture the attention of other coffee chains, including Starbucks as its major rival. The two elderly characters, who come to McDonald’s every day to have their breakfast, are trying to win a younger “girl”. Still, while they are just talking, another much more active man sits at her table.