Sony announced that it will start streaming the FIFA World Cup to Bravia TVs and Blu-ray Disc players across Europe via its Bravia Internet Video platform from late May. Owners and prospective owners of a Bravia TV, Bravia Home Theatre or Sony Blu-ray player with Bravia Internet Video will be able to enjoy the Top 20 FIFA World Cup Moments, check out FIFA World Cup stories and anecdotes, watch one of several FIFA World Cup films or check out the profile of their favourite classic football player.

April 15-28, leading Moscow bar-managers and bartenders could learn more about the “life” story of the Bacardi brand from the brand’s representatives, Jose Sanchez Gavito, a Maestro De Ron Bacardi, and David Cordoba, a Global Brand Ambassador Bacardi, who came to Moscow to conduct the workshops. They also had a chance to get a sneak peek into the making of the most popular rum in the world.

Seattle’s Best Coffee, part of Starbucks Corporation, yesterday (May 12) unveiled a new brand direction as part of a bold reinvention of the coffee company that was acquired in 2003. The new brand identity, including a new logo, will play a key role in Seattle’s Best Coffee’s strategy to redefine the traditional conventions of the coffee category, making high-quality coffee more accessible than ever before.