Tic Tac is launching the next phase of its “Fresh Entertainment” campaign in Australia and drives consumers to banner ads. The brand is honouring champions of its game, located on the microsite, by showcasing them in its advertising on popular websites and communities including YouTube and MySpace.

The visitors are invited to play a game similar to the one in the commercial, Tic Tac “Bounce”, and those with the best score will appear on the banner ads the following day. The campaign was developed by Webling Interactive, Sydney. To spread the word and have more, they can invite their friends from Facebook to become extras in the game. The players also can add their own photo to the game to personalize it. The activity is launching this Sunday.

Deniz Nalbantoglu, Webling Interactive director, comments, “The idea is to help Tic Tac grow brand awareness and loyalty among its key target audience. This extends our earlier work to reach and build relationships with consumers and involve them in the promotion of the brand.”