Pepsi Max and AMV BBDO developed Max It Legends campaign to find living legends in football, film and music areas. The soft drink brand encourages its fans to upload 1-minute long videos to prove they are worth to be called real stars. The campaign is made up of three rounds dedicated to the three themes, and the most creative video for each of them will earn £50k.
Category Archive: News
Pepsi announced the latest round of Pepsi Refresh Project Grant recipients, who have been collectively awarded $1.3 million. The Pepsi Refresh Project, a ground-breaking initiative designed to fund good ideas, big and small, that help refresh our world, will award more than $20 million in 2010 to the ideas voted most likely to move our communities forward by the public via online voting.
Honda is going beyond impossible again. Yesterday, April 26, the company released an extended and enhanced version of its ‘Impossible Dream’ ad, which was launched 5 years ago and since then has won many awards. The new spot, developed by the Wieden & Kennedy London agency, reminds of the auto brand’s strapline, ‘The power of dreams.’