In celebration of the world premiere of Iron Man 2 in Los Angeles, Audi of America, Inc. announced that it is launching a social media competition called «The Tony Stark Innovation Challenge» in support of its prominent presence in the film.
Beginning April 28, consumers can submit two-minute videos that showcase their ideas for better living through the use of technology. They then must rally members of their Facebook, Twitter, MySpace and other social media networks to rate, comment, and discuss the their ideas. Full contest information is available at www.tonystarkinnovationchallenge.com.
«The Tony Stark Innovation Challenge» mirrors Tony Stark’s desire to take Stark Industries in a new direction, using his vast intellect and resources to eradicate problems through technology. Submissions will be judged by Audi on their ability to:
* Make the world a better place by solving a problem or improving an existing solution
* Articulate and demonstrate expertise of the «better living through technology» philosophy
* Have a scalability and adoptability to potentially change the way we live
* Showcase innovation, adventures, and intelligence worthy of Audi and Tony Stark
* Have cache in the social media channels by means of ratings and viral component
The winner will receive:
* $15,000 in funding to develop their concept
* Their experience documented and featured on www.audiusa.com
* A four-day trip for two to California including airfare, hotel and meals
* Transportation in the latest innovation from Audi, the 2011 A8
* Spa treatments, tailored cocktail attire, and grooming to perfect their Stark style
* A tour of Audi Design Center in Santa Monica
* A guided tour of the ICON aircraft facilities including air and water testing of their new A5 aircraft
* A day at the Audi Sports Car Experience to drive Tony Stark’s favorite car, the Audi R8 on a racetrack
The brand is also unveiling an all-new Audi Iron Man ad that will run in cinemas in the month leading up to the film release. Additionally, Audi is sponsoring the re-launch of Marvel.com that will include a digital comic book featuring the R8 Spyder.
The winner will be announced on June 28, 2010.