PepsiCo and Waste Management, Inc. announced a multi-year partnership in support of the Dream Machine recycling initiative designed around PepsiCo’s goal of increasing the U.S. beverage container recycling rate from 34 percent to 50 percent by 2018. Dream Machine kiosks are computerized receptacles that include a personal reward system that allows consumers to collect and redeem points for each bottle or can they recycle in the kiosk.

McDonald’s is going on with its 7-year-old «I’m Lovin’ It» campaign, which has been much more successful and running longer than its predecessors «You deserve a break today,» and «Food, Folks and Fun,» and adds more life to it. According to CMO Mary Dillon, the new approach is “more authentic, more saturated in consumer insights and emotion, and within «a framework that gives us a consistent point of view about our brand