Philips collaborated with Crispin Porter + Bogusky to create monuments for vulnerable men. The website Male Monument invites male consumers to take part in the creative contest by introducing a design of their own and explaining why they are worth it to have a stature of themselves. The project is launched to promote shaver Philips Nivea for Men, made especially for people with sensitive skin.

The participants are to submit their versions to the website, and judges from Philips and Crispin will determine two winners. Each of them will have an 80cm statute, designed according to their own project. The panel of experts will announce the best creators on June 15, 2010.