Designlabor 25|25 — the First Half of the Experiment

From March 1st to 25th the project “Designlabor 25|25” has created a pop-up store with extraordinary packaging design in the “kulturreich” gallery in Hamburg. Over a period of 25 days, 25 designers will be filling the empty white rooms of the gallery with outstanding, innovative packaging design.

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Stella Artois Makes Jacques d’Azur the Key Character of Its Cannes Campaign

Stella Artois has launched a campaign dedicated to the upcoming Cannes Film Festival. The brand is a sponsor of the iconic cinematographic event and a lover of refined European movies of 60-ies. This time the brand developed a promo-movement featuring the legendary character of the French Rivera, Jacques d’Azur, the ‘King of Cannes’.

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The Best DBA cases: Ginsters Brand Identity Repositioning

Design is not how it feels or looks like, it is how it works, Steve Jobs says. And he is absolutely right. Design must work effectively — that’s the core idea of the Design Effectiveness Awards organized and held in the UK for many years by Design Business Association.

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Coca-Cola Partners With Special Olympics to Host First-Ever «Unity Cup»

Special Olympics athletes, playing alongside football legends and other celebrities, will compete in the inaugural match of the «Unity Cup» presented by Coca-Cola, on the same pitch that just hours later will host a FIFA World Cup match. The event will take place at Green Point Stadium in Cape Town, South Africa, on July 3, prior to a quarterfinal match of the 2010 FIFA World Cup.

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PepsiCo Marks World Water Day 2010 with Global Water Goals

PepsiCo announced global goals to provide access to safe water to three million people in developing countries by 2015 and to continuously strive for positive water balance in company operations in water-distressed areas.

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Adidas Found The Street Where Originality Lives

This time adidas Originals tells us the address of originality. The brand has unveiled a new spot following the “House Party” video released online on March 9. The creation is dedicated to adidas Originals Spring/Summer 2010 Neighborhood campaign and features Jeremy Scott, Snoop Dogg, David Beckham, Agyness Deyn, Ciara, Noel Gallagher, Mr. Hudson and DJ Neil Armstrong.

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L’Oreal Paris Go Beyond Clean Campus Tour

L’Oreal Paris, the biggest beauty brand in the world, will support the launch of its breakthrough Go 360 Clean deep facial cleansing collection with the «Go Beyond Clean College Campus Tour» this spring. This on-campus experience will build consumer awareness and trial for L’Oreal Paris Go 360 Clean, establishing it as an innovative cleansing solution among college students.

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Converse Inspires Latino Youth with Art Spots

La Comunidad agency created a couple of nice spots for Converse. The brand is known for as an iconic producer of footwear for young people, and this time the creative group developed the videos to encourage teenagers and young adults get a deeper insight into art.

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