L’Oreal Paris, the biggest beauty brand in the world, will support the launch of its breakthrough Go 360 Clean deep facial cleansing collection with the «Go Beyond Clean College Campus Tour» this spring. This on-campus experience will build consumer awareness and trial for L’Oreal Paris Go 360 Clean, establishing it as an innovative cleansing solution among college students.

The tour, managed by Legacy Marketing Partners (Chicago), will visit ten campuses from March 17th to April 27th to provide students with a range of brand engagements creating a motivating product trial platform while generating buzz. Utilizing a branded Airstream trailer and two battery-operated GEM cars, (Global Electric Motorcars) trained product specialists will invite students to use mobile face washing stations featuring Go 360 Clean, enjoy two-minute upper back massages and a professional makeup application.

Additional activities include free morning yoga classes, evening study break snacks, a local sweepstakes to win the newest touch screen computer on the market, and viral wakeup calls that encourage students to start their days with Go 360 Clean and tell their friends. Full-size product samples, branded spa headbands and $1 retail coupons will also be distributed to students.

Go 360 Clean is an innovative collection of four cleansing formulas for all skin types that features the first ever «Scrublet» cleansing tool. This super-soft, flexible cleansing disc applies the cleanser with 500 extra-supple touch points that gently glide across the skin, activating the cleansing formulas on contact, creating a hi-foam lather for a deeper clean and an amazing cleansing experience. Pores look smaller and skin is cleaner, smoother and softer.