Intel President and CEO Paul Otellini announced a $3.5 billion initiative to support investment in U.S.-based growth-oriented industries and detailed a commitment to significantly increase jobs available this year for recent college graduates. The initiative is supported by a wide range of leading US computer brands.
Category Archive: News
Global brands like to engage consumers in creating new packaging. Nestle’s Kit Kat is inviting the Japanese fans to take part in a creative project and design packaging of their own. The brand has launched its micro-website, where visitors can customize packs by adding their photos and special messages.
New Balance announces the launch of New Balance 365, a collection of 365 short films that engages consumers 365 days a year by asking them to think about «the balance.» Beginning on February 22, one 20 second short film that creatively explores the idea of «the balance» will post live each morning to NewBalance365.com.
The oldest jeans brand Levi’s has collaborated with the Original Fake creative group from Japan to design a new collection of vintage denim clothing. The new S501XX 1944 set is made in style of the war times, when the the Arcuate stitching on the denim over-alls was painted manually due to raw-materials saving.
Smirnoff India is giving out nice presents on a daily basis. To win an iRocker headphones the entrants of the daily prize draw are to have a Twitter account, be logged in and let their imagination flow. The brand invites them to continue the sentence starting “My Life Is Calling Moment is…” and win their prize.
The Swedish studio Acne Films has created fabulous spots dedicated to one of the most popular alcohol brands in the world. The hilarious videos “Black” and “White” are about Absolut Vodka. They are made in refined and artistic way, and considering that Absolute is a well-known supporter of art and loves being involved into creative projects, the visual work is just in style of the brand.