Bacardi, the world’s most awarded rum, is pleased to announce the eagerly-awaited digital release of the music from its new TV commercial ‘Island‘.
The track, called ‘Danca Loca‘, was created especially for Bacardi by legendary producer Sao Benitez under the Mr. Bongo record label. It’s the perfect collaboration for Bacardi, a long-time supporter of musical innovators. Harnessing the talents of a select group of artists, Sao Benitez has successfully captured in his music the warmth, passion and Latin spirit of BacardiRum.
It’s these qualities which are celebrated in the new commercial, part of the ‘Spirit of Bacardi’ global advertising campaign, created by Young & Rubicam Advertising. In the new ‘Island’ spot, a group of friends demonstrate their optimism, creativity and passion as they come together to create their very own, temporary island in an urban space. Accompanied by the sounds of ‘Danca Loca’ they celebrate their distinctive attitude to life — an innate desire to invite, share and enjoy with as many others as possible.
The track, ‘Danca Loca’ by Sao Benitez, will be available to buy on iTunes, Amazon, eMusic and other digital retailers.