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Category Archive: News

‘Green’ Badoit by Mathieu Bonardet

The Badoit water brand finished the design contest for its 2010 label and determined the winner, Timothée Talard, back then. Still, the company considered to bring more works by finalists into production, and used Mathieu Bonardet’s concept for decoration of the brand’s bottles.

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Posted on 02/22/201011/24/2010 News

Coca-Cola Interactive Music: Event

Coca-Cola and agency Ogilvy Argentina created one music video from thousands of spots sent over the Internet by young creators. Young people from Argentina, Paraguay, Uruguay, Bolivia and Peru interpreted the theme «Te amo” by Makano, in their own way.

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Posted on 02/22/201002/22/2010 NewsSocial Media

Diageo Adds Smirnoff Vodka & Cola to Its Pre-mix Portfolio

Diageo Great Britain is introducing a new addition to its portfolio this March. The company is going to launch Smirnoff vodka and Cola in a premix can. The combination of vodka and Cola is one of the most favourite on-trade drinks in the UK, and so Diageo hopes that the 250ml cans will win the attention of the consumers.

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Posted on 02/22/201002/22/2010 News

Sing ‘Big Swap’ with Cadbury

In 2009 Cadbury Milk was set to become Fairtrade certified, and now all the products from the line are market with a special symbol. To raise awareness of fair trade, the company has released a free album called «Big Swap» featuring an exclusive track from the pop star Paolo Nutini as well as five songs by The Big Band Ghana and 2 by other bands.

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Posted on 02/22/201002/27/2010 NewsSocial Media

Pernod Ricard UK Encourages Parents to Talk with Their Children about Alcohol

Pernod Ricard UK has started a massive social campaign, which is aimed at promoting the idea that parents should give their children more information about alcohol and the negative changes it may cause. The campaign is rolling out in a number of national papers, as well as in the digital area (on Facebook, Yahoo and Schools Net).

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Posted on 02/22/201002/27/2010 News

Schick Introduces Complete Reinvention of Razor

Energizer, Inc. announced a bold new razor line for its Schick brand. Officials say the new Schick Hydrowill revolutionize men’s shaves by protecting and caring for skin while it removes hair thanks to many first to market technologies.

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Posted on 02/22/201002/22/2010 News

FUSE & PROOF 2010: Special Offer for Popsop.com Readers

Think next. This year at FUSE we discover how consumers and businesses alike are settling into this “new normal,” and what we must do as brand strategists and designers to Reclaim the Future and create new opportunities for our brands.

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Posted on 02/19/201002/21/2010 Events

Chevrolet Spark on Paper by Ian Cook

26-year old British artist Ian Cook created a great picture of Chevrolet Spark. This one, as well as over 40 Chevrolet cars (each of them is an individual artwork), is painted with the help of driving remote control cars and by rolling used car tyres with paint over the vehicles’ surface.

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Posted on 02/19/201002/19/2010 News

Beck’s Beer Is in Search of a Viral Advert

Beck’s Beer is looking for a viral advert. Just like Doritos and Picnic, the brand is inviting its fans to create commercials for their product, win some money and become famous. The aim of the campaign is to shoot a great spot, which would support the global launch of the new packaging label on its bottles and cans.

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Posted on 02/19/201003/23/2011 NewsSocial Media

Guinness 250th Anniversary Glass

Guinness, one of the most popular beer brands on the global market, kicked off the celebration of its 250th anniversary last year. To commemorate this date the brand introduced its collectible anniversary glasses.

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Posted on 02/19/201002/19/2010 News

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