This January Coca-Cola China has recently launched the new festive campaign devoted to the national celebrantion of Chinese New Year. It is entitled ‘First Coke of the year’ and features in TV spots the local celebrity Liu Xiang. The idea of the commercial is to encourage consumers to share a Coke. TV campaign is handled by the Red Lounge, the agency from Leo Burnett group in China.

Diet Dr Pepper recently launched its “unbelievable” campaign. Its key idea is that when you consume the diet variety of the drink, you can never tell that it is not traditional — the taste is just perfect. The company has started the Unbelievably Satisfying Experiences Sweepstakes, which gives any consumer a chance to win a $5,000 trip for three either to New York, Miami or to Las Vegas and get $500 cash for spendings.