Bacardi, the international producer of spirits, has signed a deal with Jamie Oliver, who will be fronting the recently launched new channel on YouTube, Drinks Tube. The British celebrity chef will teach the audience some great secrets of mixology throughout the initiative.
Category Archive: News
Nokia is rolling out a color-centric campaign that is dedicated to a new milestone in the company’s history. On April 25, Microsoft has finally completed the acquisition of almost all Nokia Devices and Services business. To celebrate this, Nokia decided to pay tribute to part of its DNA—color—in a new communication effort, Not Like Everybody Else, which comes to be the first campaign after the Nokia business gets under the banner of Microsoft.
Nike has researched how the weather conditions influence the physical activity of amateur athletes. The team behind Nike FuelBand, Nike’s revolutionary bracelet that measures a person whole-body movement throughout the day, conducted a research to reveal the perfect atmospheric conditions for all sorts of athletic performances. The team used the activity patterns data collected across the USA, so the results apply to Americans only.
Being a society still driven by consumption, we leave piles of waste behind us. With this, we do want manufacturers to save the humanity from a catastrophe brought by over-consumption and pollution by offering smart solutions that will minimize our negative impact on the environment. Now, bigger and smaller companies have not only to offer us a new product, but also take care about the previous, used ones in order to keep the planet a place to live, not a landfill. Scroll down to see a bunch of the latest initiatives aimed to prove that waste is valuable and it can be reused, recycled or repurposed to create new nice products—at bigger facilities or right at home, using the Precious Plastic open-source recycling machine (see it below).
Heineken has unveiled the film based on the super short plot by the winner of the #15SecondPremiere contest, Dennis Lazar (aka @awsommovieideas). The competition, launched in March as part of the brand’s sponsorship program at Tribeca Film Festival, encouraged creatives to submit tweets with brief stories—the best of them was to be produced and directed by a Hollywood film crew.
Vans is set to teach its fans about all kinds of things with its new original series of bit-size tutorials titled “How to Do Everything in the World.” The series focuses on “the unique aspects of Vans’ brand of youth culture,” captured and illustrated by the protagonist, a quite aggressive middle-aged man, Gavin McInnes.