It’s that time of year again when we get sucked into the festive frenzy and with it the ever more blatant marketing to children and the endless, endless advertising…But, whilst TV and the Internet may still be huge communication channels of choice for this audience, the fragmentation of communication in recent years means that the opportunity for design expression has exploded. And, we need to think about just how we are designing for children and stop doing them a disservice by dumbing down.