There are up to 1.6 billion servings of Coca-Cola products consumed on a daily basis, and used bottles usually become trash. Solving the ecology issue has already become one of the company’s top priorities. The Coca-Cola brand has announced that it is launching a totally new and eco-friendly container, a PlantBottle. Now when the tests are over, the new packaging is ready to appear.
Category Archive: News
PepsiCo knows how to make soda and how to recycle the cans and bottles left after it is drunk. Actually, not only these things can be given the second life. To prove this to the young generation the company invited Girls in the Game to visit the PepsiCo Sustainability Center in Chicago on the last day of the National Recycling Week (9-15 November).
Huge companies including Unilever, Heinz and Sony believe that umbrella branding should be the basis of their communication activities in promoting their products. They are launching campaigns with taglines fitting the whole range of products. Heinz, which spend $8.3 million to promote the all of its goods under one slogan “It has to be Heinz”, is one of them.