Creative Review presents The Annual 2010

The Creative Review Annual brings together the year’s best work in visual communication: Will you be in it?

The Annual will showcase the finest creative work produced worldwide during 2009.

French Danone Sells Itself Out

The French Danone is going to sell some part of the company to lessen its debt and lower costs. The group is going to make a public offer to purchase some of its bids, which will be available for longer than a week, 16-24 November.

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Exquisite Romance from Dolce&Gabbana

The advertising campaign for Dolce&Gabbana rose the one (P&G Prestige Products) was launched in Moscow in November 2009. The sensuality of the rose the one fragrance is conveyed by Hollywood star Scarlett Johansson, who became the face of both the perfume trilogy the one and Dolce&Gabbana Make Up.

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Ferrero Spends £5 Million On Christmas Advertising

Ferrero is totally ready for Christmas in UK. The famous chocolate brand has launched a £5 (approx. $8.4) million 360° advertising campaign to remind the consumers of its products and make the holidays sweeter. For three festive months, staring with October, the brand is promoting its iconic products including Ferrero Collection, Ferrero Rondnoir and Raffaello by Ferrero. The number of buyers is expected to grow up to over 16 million.

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Impress without the excess

Now, more than ever, brands need to find ways to stand out from the myriad of competitors. But, in looking for ways to change the face of their sector or category, brands also need to address our changing environment. It’s about bringing packaging into line with principles and finding ways to impress without the excess.

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The «Absolute» Saga by Danny Clinch

The American photographer and film director Danny Clinch has recently depicted his vision of what an ‘absolute world of rock’ is. He made a first person point-of-view film featuring an Australian hard-rock band Wolfmother.

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PepsiCo Sets a Green Example for the Youth

PepsiCo knows how to make soda and how to recycle the cans and bottles left after it is drunk. Actually, not only these things can be given the second life. To prove this to the young generation the company invited Girls in the Game to visit the PepsiCo Sustainability Center in Chicago on the last day of the National Recycling Week (9-15 November).

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Umbrella Branding: Old Approaches to New Profit

Huge companies including Unilever, Heinz and Sony believe that umbrella branding should be the basis of their communication activities in promoting their products. They are launching campaigns with taglines fitting the whole range of products. Heinz, which spend $8.3 million to promote the all of its goods under one slogan “It has to be Heinz”, is one of them.

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7UP Releases Pomegranate 7UP Antioxidant

The famous soft drink 7Up from Dr Pepper is ready to present a new seasonal product called Pomegranate 7UP Antioxidant. The perfect fresh blend of natural pomegranate and flavor original lemon-lime taste is going to get on the top of sales during the holidays. The soda has a nice deep burgundy color and contains Vitamin E. The previous product Cherry 7UP Antioxidant became a real hit, so the brand decided to threat its consumers with something new.

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