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Category Archive: News

PENTAWARDS 2009 Official Ceremony

One of the most interesting and valuable events in the packaging design industry — PENTAWARDS 2009 Official Ceremony — will be held today, October 2, 2009!

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Posted on 10/02/200901/24/2013 Design

Pearlfisher Creates Brand Identity for Ubershot Energy Drink

Pearlfisher has created the brand identity for new energy shot –Ubershot – launching in the UK later this month from newly established Uber Drinks Ltd.

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Posted on 09/29/200901/24/2013 Design

Dragon Rouge and Shelf Impact! Conduct Package Design Survey

The US office of Dragon Rouge and Shelf Impact! magazine will conduct a special survey on packaging designs of the new launches in packaged goods category, resulting the metrics for successful package design.

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Posted on 09/23/200901/24/2013 Design

Martell XO Presents New Limited Edition by French Architect Paul Andreu

The oldest cognac house Martell has represented the results of the creative collaboration with a renowned French architect Paul Andreu—an exclusive packaging design for the premium offer, Martell XO.

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Posted on 09/22/200909/14/2012 DesignNews

Miller Lite Invented a New Way of Communication with Bartenders

Following the modern high tech trend of an ‘iPhonization’, Miller Lite has lanched its branded app called Beer Time. It simply allows not to waste time waiting for your beer while the bartender can’t serve it quickly.

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Posted on 09/22/200905/03/2013 NewsTechnology

Ice Sculptures Commemorating New Flavours of Smirnoff Lime and Green Apple vodka

As we wrote previously, Diageo GB hit the flavoured vodka market by making Lime Smirnoff and Green Apple Smirnoff available to all off-trade retailers nationally this summer.

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Posted on 09/16/200901/30/2013 AdvertisingMarketing

ABSOLUT FRINGE FACTORY: Irish art collection

For almost 30 years, Absolut Vodka has collaborated with the creative community throughout the world, providing artists with inspiration and a platform for expression.

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Posted on 09/15/200909/15/2009 News

Absolut No Label went online

From 18 to 24 July Absolut No Label, launched this May in travel retail, offers th Spanish bloggers and webmasters to refuse from logotypes and brand names and to embedd ‘No Label’ code on their websites for a limited period of time.

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Posted on 07/21/200911/22/2009 NewsSocial Media

The official Pepsi Shop launched

Pepsi opened its first official e-shop, finally. The official online store was launched on 6/23/09. It offers a lot of Pepsi branded goods and apparel, accessories and other cool stuff like these:

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Posted on 07/17/200911/22/2009 NewsSocial Media

KFC will keeping the Colonel as the brand’s face

In June, KFC announced the search for «a new iconic face for the brand’s Kentucky Grilled Chicken.» While the winner of the «Ultimate Kentucky Grilled Chicken Fan» contest will receive Kentucky Grilled Chicken for life and may participate in KGC marketing efforts, the winner will not appear on the brand’s world-famous bucket.

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Posted on 07/10/200911/22/2009 NewsSocial Media

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