Pearlfisher has created the brand identity for new energy shot –Ubershot – launching in the UK later this month from newly established Uber Drinks Ltd.

Ubershot is positioned to deliver ‘energy for life with no lows’ and is looking to shake up the energy category by changing perceptions of what an energy drink can offer – and how it looks.

The brand strategy for this new launch was a close collaboration between Pearlfisher and Rene Hess of Marketfocus Consulting.

Ubershot targets an audience of hard working young professionals and representing a more ‘socially acceptable’ face of energy drinks The small format, red aluminium shot bottle looks like nothing else in the category and has been created to support a healthy lifestyle of diet, exercise and sleep by giving people the energy they need to get through their working day and avoid the common afternoon slump.

Uber Drinks Co-founder, Vladimir Martynov, said, “Pearlfisher doesn’t just create iconic brands they are a pleasure to work with along the way. They can take the simplest of ideas and turn them into amazing looking brands. Excellent work!”

Ubershot – RRP GBP 1.99 – will be available at Harvey Nichols and online at www.ubershot.co.uk.