Coca-Cola’s Powerade tells the story of Nico Calabria, a one-legged young boy who plays football, in it’s new spot for the World Cup by Wieden & Kennedy.
Category Archive: News
The problem of bullying might be as big as the problem of direct physical aggression. To help address it, Coalition Against Bullying for Children and Youth (CABCY) in Singapore has launched a nice video that “melts” as it is shared. The animated spot, “Share It to End It,” tells a gritty story of a little boy who has become a victim of bullying in school.