Heineken and Wieden + Kennedy have launched a social experiment, #DateInABox, designed to motivate men to be less reserved and shy when it comes to expressing their romantic feelings. The beer brand is now helping drive men to a love confession using a special box with a big secret inside.
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In the season of love and proposal making, Pizza Hut is urging fans to tie their lives with the chain forever and win a lifetime supply of free pizza. As part of the promotion, the brand has created a micro-page on the OkCupid platform, one of the top international dating sites, where all volunteers may try their luck with Pizza Hut.