The Coca-Cola Company has teamed up with WWF and Global Water Challenge to roll out a charitable initiative revolving around water. The #ToastToWater media effort has been launched ahead of March 22, World Water Day, to encourage people to demonstrate their commitment to water conservation by raising a glass of clean drinkable water.
Category Archive: Sustainability
The TOMS company, known for its one-for-one philanthropy business model, extends the range of products that benefit both a direct consumer and a person in some poorer region. Along with shoes an glasses, now TOMS sells “goodwill” coffee through its new TOMS Roasting Co. Each bag of this coffee brings one week of water—140 liters—to a person who lives in deprived communities where safe drinkable water is a precious product.
LAUNCH, the coalition of technology supporters that includes such organizations as NIKE Inc., NASA, the U.S. Agency for International Development and the U.S. Department of State, is adding some Nordic-based new members such as IKEA, Novozymes, Kvadrat, Arla and a number of government institutions, to form LAUNCH Nordic. Since 2010, the coalition has spotted and supported “visionaries whose ideas, technologies or programs have the potential to create a better world.”
Facebook’s COO Sheryl Sandberg and her nonprofit Lean In, created to inspire and empower girls and women, get behind a new initiative, “Ban Bossy,” that takes on the gender stereotypes. The effort, launched in partnership with the Girl Scouts, criticizes the word “bossy” related to girls who are ambitious and assertive, and want to develop their leadership skills to achieve more in their life.
In fact, words can save lives. Not only the meaning of the words, but the typography as well. Haymarket’s creative director Paul Harpin collaborated with Typespec, a leading UK type consultancy providing type design & custom font services and expertise, to launch the Buy Fonts Save Lives effort. As part of the effort they sell fonts with the proceeds going to Cancer Research UK and MacMillan Cancer Support.
Atkins UK, a weight-control and nutrition company, has launched a light-hearted animation campaign to dispel myths about the popular Atkins diet. The integrated agency 23red released a series of short simple videos based on hand-drawn illustrations that explain why the low carbs diet actually works for dieters.
As part of its “Make love not war” campaign, Lynx is partnering with Australian Red Cross Blood Service to raise awareness of the blood donation among young man. The initiative is launched three months ahead of World Blood Donor Day on June 14 so that the man could have some time to take all courage and roll up their sleeves for the cause.
WWF and Oniria\TBWA have teamed up to raise awareness of the global warming using a simple, yet powerful language of on-spot demonstration. The “Global Warming Menu” event was organized in Asunción, capital city of Paraguay, the hottest city in the world—they hosted a cooking session that used the asphalt as a cooker.
UNICEF is continuing its Tap Project, which is now in its 8th year, with a new campaign that takes on smartphone addiction. The organization is encouraging people to give up their much-loved habit of posting and viewing updates, playing games, checking e-mail etc. in return for water and sanitation that will be provided to children in deprived regions.
Thanks to Samsung and the digital agency Cheil, now every Android user has a chance to take part in scientific medical researches of deceases like cancer or Alzheimer… while sleeping. To do that, they may download an alarm clock app “Power Sleep” that enables smartphones to “work” for a good cause by contributing its unused processing power to a cloud-based supercomputer that assists researchers in their calculations.